Programmatic Media Buying
Smart algorithms and machine learning to improve campaign performance
An alternative to traditional ad buying, programmatic media buying allows us to use smart algorithms to buy and sell advertising space in real time. During this process, software is used to automate the buying and placement, with continual machine learning to optimise media inventory, all via a bidding system.
We have a tried and tested framework in driving paid search traffic through to your site or a co-branded site and have built a wealth of knowledge across the PPC landscape whilst being able to work to performance based commercial models. Strategy, creativity and optimisation whilst maintaining strong housekeeping is key to our success.
With the landscape shift over the last few years we have built campaigns out at scale through in-house DSP and ad-serving, real time buying, direct buys and retargeting, whilst integrating it with other channels (email and search retargeting). We understand how to best identify your ‘acquisition pool’ through contextual, behavioural and demographic targeting.
We have built an expansive closed network of trusted partners that can deliver traffic that encompasses quality and quantity. Our partners work across email, display, mobile, social and contextual traffic. With our in-house affiliate platform we can track accurately end to end giving both publishers and advertisers alike transparent, product rich and real time tracking.
We develop creative, compelling content that will generate new customers while maintaining your brand and giving your customers added value through the user journey, with the largest publishers to produce traffic and customers at scale.
With the rapid rise in mobile device usage we ensure that all creative work is responsive and mobile optimised while our strategy encompasses and captures audiences through mobile in-app and out-app real time buying.
There’s no need to reinvent the wheel, slowing down your time to market or over spending budgets in order to develop tools and solutions that we can happily provide for you. Our Affiliate Management, Leads and Broker Enablement platforms are fully supported white label solutions, ready to plug in and go – allowing you to focus on your business’ core competencies.
We work across various digital channels to provide new customers for the products and services we promote. We strive to take an integrated, creative and transparent approach while at the same time making sure we add scale to the campaigns we work across.
We are a specialist digital media company combining online media, proprietary technology and big data to drive new customers for our advertisers at scale – while still protecting their brand and achieving their cost per new customer. We pride ourselves on offering a transparent, integrated and tailored approach for our partners building long term and loyal working relationships. For more than 10 years we have worked across various verticals and understand how to build campaigns into multi-million pound budgets while still working to performance targets.
We are passionate, not just about delivering results, but conducting it in the right manner. Here are some of the reasons to work with us and what we believe in…
- KNOWLEDGE & EXPERIENCE
Over 10 years of extensive practice.
- EXPANSIVE MEDIA NETWORK
Closed network of tried and trusted partners.
- NO BROKEN PROMISES
We pride ourselves on being trustworthy and reliable.
- IN-HOUSE MEDIA
Key to providing insight, optimisation, planning and forecasting.
Work With Us
We are always on the look out for talented, ambitious and down to earth people to work with us.
If you have experience in online media planning and buying, ad-serving/trafficking, campaign management or business development we would like to hear from you.
Here are some reasons to work with Trafix Media:
Gain experience across multiple discplines and get ahead in your career. We believe in sharing knowledge. Personal growth in turn stimulates company growth.
Be rewarded emotionally and financially for your effort and results. In a fast moving industry we want the people who work with us to progress at the same pace.
Work in a friendly and progressive environment. It is important to enjoy coming to work!
Great Location. RocketSpace in Angel is a hub of creativity. The area also has a vibrant nightlife!